Student Leadership: Branding Nike

Kate Parker-Burgard
How Nike Became Nike. Charlie Denson's Leadership Lessons.
Charlie Denson thought he'd spend a couple of years working at the small sneaker chain in Oregon, and then he'd "find a real job, at a real company." Two years turned into thirty-five and that little chain called Nike grew into the world's most famous athletic brand. Denson shared his incredible journey from Assistant Store Manager to Nike Brand President with St. Luke's students as part of the Center for Leadership Lunch & Lead series.

Read more in the St. Luke's Leading Voices blog.

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St. Luke’s School is a secular private school in New Canaan, CT for grades 5 through 12 serving 25 towns in Connecticut and New York. Our exceptional academics and diverse co-educational community foster students’ intellectual and ethical development and prepare them for top colleges. St. Luke’s Center for Leadership builds the commitment to serve and the confidence to lead.