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St. Luke’s Parents Experience the Power of Brand

Two major figures from the world of business branding spoke with St. Luke’s parents this week. Gail Tifford, the Chief Brand Officer of WW (formerly Weight Watchers) and Charlie Denson, the former Brand President of Nike, were interviewed by CNN Anchor, Alisyn Camerota, a St. Luke’s parent.

The Power of Brand began as a Leadership Lab mini-course for students produced by the Center for Leadership (CFL). Kate Parker-Burgard, Director of the CFL describes the addition of a parent event: “With Nike’s latest ad campaign and Weight Watchers rebranding both making headlines, we realized that our topic and speakers would be compelling for our parents. Charlie and Gail were unbelievably gracious and agreed to add an evening event.”

Over 150 parents, trustees and alumni attended, along with Leadership Lab students. Tifford and Denson drove home the need for brands to connect with consumers on an emotional level and shared their firsthand experiences with the rise of belief-based buying.   

Camerota had audience members join in asking questions. The resulting discussion included the risks and rewards of companies taking a stand on social issues, the power of celebrity and athlete endorsements, and the need for brands to have diverse teams in an increasingly diverse world.

The Center for Leadership events seek to demystify leadership and bring to life the tangible skills and mindsets that allow individuals to achieve goals and make a difference in the world.

View the Center for Leadership's The Power of Brand photo gallery.

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St. Luke’s School is a secular (non-religious), private school in New Canaan, CT for grades 5 through 12 serving 25 towns in Connecticut and New York. Our exceptional academics and diverse co-educational community foster students’ intellectual and ethical development and prepare them for top colleges. St. Luke’s Center for Leadership builds the commitment to serve and the confidence to lead.